Long Island Web Designer's Blog
5 SEO Factors You Should Be Paying Attention To
Do you want improved search rankings? There are several key factors you should know when looking to optimize your website. Google prioritizes websites that cater to the user. Their complex search algorithms can detect when websites present an artificial product for ranking purposes, and lower your search rankings. Similarly, they can detect when websites have …
By AnnMarie Minichiello | December 17, 2015
Who Else Wants Bigger E-Mail Lists?
E-mail marketing is the way businesses stay in touch with clients and customers. Email marketing provides an increase of sales and shares helpful information. Here we will discuss the best ways to properly integrate e-mail marketing into your website. Pop-Up Newsletters This feature will initiate a pop-up, promoting users to enter their e-mail as …
By AnnMarie Minichiello |
Learn Google’s YMYL Guidelines
The YMYL concept can be categorized into five main areas. Shopping and financial Websites Any website where a customer can make a purchase, transfer funds, pay a bill or make any sort of financial transaction will fall under this category. Examples of websites held to this standard include e-commerce stores and online banking systems. These …
By AnnMarie Minichiello |
E-A-T Your Search Engine Optimization
A few weeks ago, Google released a 160 page quality rating pdf guideline. Google creates quality guidelines, to help it’s search quality raters understand how to judge the websites they’re reviewing. The reviews provided by Google’s search quality raters will not directly influence their rankings in Google. Google uses these reviews solely for the purpose …
By AnnMarie Minichiello |
Search Engine Optimization vs. Paid Search
Are you looking to drive traffic to your website or get better results in Google? There are many approaches to driving user traffic, primarily this is achieved through online advertising, paid search, organic search, social media marketing and link strategies. For the purposes of this post we will be comparing paid search (PPC) vs. organic …
By AnnMarie Minichiello | December 16, 2015
What We Learned From Google’s Updates in 2015
We are sharing our experience on what we’ve learned from Google’s confirmed 2015 updates. After years of building custom websites, we saw the need to implement search engine optimization into our web services. With the help of AnnMarie, our lead SEO strategist, we were able to create our very own team of search monkeys. Our …