Adwords and Pay Per Click

Get Top Placement in Google & Convert Qualified Leads

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Things move at light speed in the digital marketing world. If you’re looking for quick exposure at manageable costs, then search engine marketing (SEM) strategy through pay-per-click (PPC) ads is the way to go.

Because advertising platforms make it seem so simple, it’s tempting to handle yourself. But, with years of experience in managing these digital ads and an insider knowledge of multiple industries, the team at Logic Web Media can bring your paid internet marketing campaigns to the next level.

rendering of mobile phone with google shopping ads highlighted in paid search results

Google AdWords/PPC

Google’s AdWords platform is perfect for getting top placement in Google and getting qualified leads. With access to unique metrics provided by Google, our PPC team can fine-tune your campaign for optimum success.

Convincing customers to click on your website is only half of the challenge — to really succeed, customers must complete the purchasing or information-giving process on your website. We’ll keep customers interested and engaged with a compelling landing page for your advertisements.

While it’s important to know your target customers, it’s equally important to consider customers that you don’t want to reach. Our account managers can easily omit unrelated keywords, keeping your campaign limited to the target audience.

There should be no surprises when it comes to the cost of your AdWords campaign. With a pre-established cost per click bid, and a daily maximum budget restriction, you can maintain total control over your spending.

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Ad Retargeting

Ever get followed around on the internet by an ad for a company whose website you’ve visited? That’s ad retargeting, and that’s what we can do for you. We will be able to follow potential buyers around on the internet, in order to gain the best ROI possible.

Who could be better to advertise to than previous website visitors? Retargeting ads remind customers of your website’s value, helping them to finish the process without skipping a beat. And, they can be quite the secret weapon for your website’s digital marketing strategy.

Customers viewing remarketing ads are guaranteed to have an established level of interest in your product or service — after all, they’ve clicked on the page before. An especially common (and highly effective) tactic for eCommerce stores looking to compete with Amazon, retargeting ads will remind customers that they intended to purchase.

In a distraction-filled world, even invested customers might fail to finish the purchasing process. Remarketing ads are perfect for reminding the customer that they never finished the transaction, and setting them on the right course.

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Google Shopping

Google Shopping takes your product and matches it with a customers search. Done correctly, this in-your-face advertising method will generate a high return for your products.

Unlike standard search engine results, Google Shopping results can provide plenty of information for customers with short attention spans. The Google Shopping sections shows an image, price, seller, availability, and even product ratings.

Utilizing the same user information as AdWords, Google Shopping makes it simple for experienced account managers to target the right customers. We can incorporate a number of keywords relating to different product specs, such as price, color, size, and more.

Google Shopping allows businesses to spend as much (or as little) as they want. With your predetermined budget in mind, we’ll make the appropriate bid on these keywords. In time, we’ll use analytics to strike a balance between the bid and your return.

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Our SEM Process

The best SEM (search engine marketing) services will maximize profits by targeting the right audience. We will do our homework to ensure that you are not wasting your budget on clicks that will not convert.

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We’ll touch base and find out what product or service you are looking to promote. The ad strategy will be highly specified, so that it can reach highly targeted groups with high profit margins.

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Ad Creation

Once we have a solid grasp on your goals, we’ll get to work on creating the ads. We will create graphics for Social Media ads, use your existing website as a landing page, or custom create a conversion-focused landing page. Then, we’ll push the advertisement live.

Icon showing e-commerce conversion rate

Testing & Tuning

With the ads in place, we’ll closely monitor its success. As the ads are running, we’ll figure out what works best through A/B testing, and make changes as needed. Tracking through analytics, we’ll zero in on the optimal strategy.

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Review & Report

As time goes on, there will be many factors impacting your ad campaign. This includes competitors ads and changes to the ad platform. We will monitor your account and provide full transparency reporting on your account.

What You’ll Get with Our Paid Marketing Management Services

Our team of professional account managers has been at this for quite a while, and we’ve even picked up some tricks along the way.

Proactive Campaign Management

There’s no such thing as a hands-off AdWords campaign manager. AdWords and PPC is not a “set it and forget it” service. The team at Logic Web Media will proactively update your campaigns to fine-tune keywords, spending, demographics, and more.


Internet ads are not compiled based on user behavior to target the audience. With a thoughtful, professional ad campaign, we can beat your competitors and save you money.


PPC visitors are more likely to purchase something than organic visitors

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Conversion-Based Ad Copy

Even the best landing pages and offers will slip through the cracks if the ad copy is poorly written or just wrong for the audience. The team at Logic Web Media makes no such oversights — we carefully and deliberately craft ad copy for relevant customers.


Click-through rate for ads ranking in the first spot in Google


Clicks that go to the first result

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Optimized Landing Pages

When potential customers click on your ad, the race to have them convert is on. We’ll create landing pages that give customers the information they’re looking for, and compel them to take the next step.


Landing pages that contain more than one offer get the conversion


Increase in leads that longer, more detailed landing pages generate over short, simple pages

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Data-Driven Approach & Results

Digital advertising platforms provide plenty of analytics that inform our strategy. Our experienced AdWords account managers are analytics gurus, and will translate this data into additional earnings for your company.


On average earned for every $1.60 spent on internet ads


PPC clickers are this much more likely to buy than organic visitors

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Conversion & Call Tracking Software

Conversion tracking software allows for thorough reporting, as well as ad campaign adjustment where needed. We also offer Call Tracking Software, which not only helps track your conversions but also helps you to manage all your new incoming phone leads.


Converted calls are this much longer than non-converting calls


Difference in success for phone operators who can determine needs

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Earn a High Return for Every Dollar You Spend

Paid internet advertising is far from being a guessing game. With detailed analytics, controlled spending budgets, and experienced account managers, we can break it down to a science. Our ad campaign managers will help your business generate revenue through high-converting ads. Then, as we observe customer patterns, we’ll adjust the ad to ensure that you’re spending every dollar wisely.

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Common Google PPC FAQs

Internet advertising might seem intimidating at first, but once you begin, you’ll realize that the payoff your site (and your bottom line) receives is well worth it. As experts in all forms of paid internet advertising, we’re happy to answer any questions that you might have. Take a look at some of the most common questions we receive to the right, or feel free to shoot us an email!

Talk To Our Experts

While both paid ads and SEO will help you to earn more leads and increase your return, these approaches are fundamentally different. SEO is a long-term marketing campaign that involves blogging, code optimization, and other measures to increase the visibility of your website in the organic search results. Paid ads, on the other hand, allow internet advertisers to quickly and easily generate new leads by paying a fixed bid per click. In short, paid ads lead to instant exposure as long as you are paying for them. SEO may take time, but creates long-term results.

Your ads will launch instantly! As soon as we enter your payment information and submit the ad, it will launch. The platform running the advertisement (Google, Facebook, Instagram, Twitter, LinkedIn, etc.) will first approve the ad, and then show it to the target audience.

This varies greatly depending on your ad spend, the platform you are advertising on, and the audience. Typically, we see a Google AdWords campaign generate leads immediately. On Facebook or Instagram, it might take a few days, due to the algorithms learning period and delivery method.

Advertising on social media is a great way to generate traffic, and should be supplemented by regular posting. This is primarily because customers that view your ads and visit your profile will be looking for new content.

If this is something that you don’t have time for, or simply don’t want to, then you may want to take advantage of our organic Social Media Marketing services as well.

No, having a presence on AdWords will not positively (or negatively) influence your organic Google rankings. In some cases, having both a branded AdWords advertisement and a result on the first page may assure searchers that your website is the best option. But, given that these results are paid, Google does not take advertisements into account when determining organic rankings.

The cost of advertising via Google AdWords, Google Shopping, social media or retargeting ads can vary depending on the bid cost of the keywords, the specific platform, the amount of time that you are looking to advertise for, and the time of year. Our account managers will correspond with you to determine how much you would like to spend overall, and configure your account accordingly.

Since there is full control over the ad campaign, you will never spend more money than you want to.