Things move at light speed in the digital marketing world. If you’re looking for quick exposure at manageable costs, then search engine marketing (SEM) strategy through pay-per-click (PPC) ads is the way to go.
Because advertising platforms make it seem so simple, it’s tempting to handle yourself. But, with years of experience in managing these digital ads and an insider knowledge of multiple industries, the team at Logic Web Media can bring your paid internet marketing campaigns to the next level.
Google AdWords/PPC
Google’s AdWords platform is perfect for getting top placement in Google and getting qualified leads. With access to unique metrics provided by Google, our PPC team can fine-tune your campaign for optimum success.
Convincing customers to click on your website is only half of the challenge — to really succeed, customers must complete the purchasing or information-giving process on your website. We’ll keep customers interested and engaged with a compelling landing page for your advertisements.
While it’s important to know your target customers, it’s equally important to consider customers that you don’t want to reach. Our account managers can easily omit unrelated keywords, keeping your campaign limited to the target audience.
There should be no surprises when it comes to the cost of your AdWords campaign. With a pre-established cost per click bid, and a daily maximum budget restriction, you can maintain total control over your spending.
Ad Retargeting
Ever get followed around on the internet by an ad for a company whose website you’ve visited? That’s ad retargeting, and that’s what we can do for you. We will be able to follow potential buyers around on the internet, in order to gain the best ROI possible.
Who could be better to advertise to than previous website visitors? Retargeting ads remind customers of your website’s value, helping them to finish the process without skipping a beat. And, they can be quite the secret weapon for your website’s digital marketing strategy.
Customers viewing remarketing ads are guaranteed to have an established level of interest in your product or service — after all, they’ve clicked on the page before. An especially common (and highly effective) tactic for eCommerce stores looking to compete with Amazon, retargeting ads will remind customers that they intended to purchase.
In a distraction-filled world, even invested customers might fail to finish the purchasing process. Remarketing ads are perfect for reminding the customer that they never finished the transaction, and setting them on the right course.
Google Shopping
Google Shopping takes your product and matches it with a customers search. Done correctly, this in-your-face advertising method will generate a high return for your products.
Unlike standard search engine results, Google Shopping results can provide plenty of information for customers with short attention spans. The Google Shopping sections shows an image, price, seller, availability, and even product ratings.
Utilizing the same user information as AdWords, Google Shopping makes it simple for experienced account managers to target the right customers. We can incorporate a number of keywords relating to different product specs, such as price, color, size, and more.
Google Shopping allows businesses to spend as much (or as little) as they want. With your predetermined budget in mind, we’ll make the appropriate bid on these keywords. In time, we’ll use analytics to strike a balance between the bid and your return.
Our SEM Process
The best SEM (search engine marketing) services will maximize profits by targeting the right audience. We will do our homework to ensure that you are not wasting your budget on clicks that will not convert.
Research
We’ll touch base and find out what product or service you are looking to promote. The ad strategy will be highly specified, so that it can reach highly targeted groups with high profit margins.
Ad Creation
Once we have a solid grasp on your goals, we’ll get to work on creating the ads. We will create graphics for Social Media ads, use your existing website as a landing page, or custom create a conversion-focused landing page. Then, we’ll push the advertisement live.
Testing & Tuning
With the ads in place, we’ll closely monitor its success. As the ads are running, we’ll figure out what works best through A/B testing, and make changes as needed. Tracking through analytics, we’ll zero in on the optimal strategy.
Review & Report
As time goes on, there will be many factors impacting your ad campaign. This includes competitors ads and changes to the ad platform. We will monitor your account and provide full transparency reporting on your account.
What You’ll Get with Our Paid Marketing Management Services
Our team of professional account managers has been at this for quite a while, and we’ve even picked up some tricks along the way.
Proactive Campaign Management
There’s no such thing as a hands-off AdWords campaign manager. AdWords and PPC is not a “set it and forget it” service. The team at Logic Web Media will proactively update your campaigns to fine-tune keywords, spending, demographics, and more.
70%
Internet ads are not compiled based on user behavior to target the audience. With a thoughtful, professional ad campaign, we can beat your competitors and save you money.
50%
PPC visitors are more likely to purchase something than organic visitors
Conversion-Based Ad Copy
Even the best landing pages and offers will slip through the cracks if the ad copy is poorly written or just wrong for the audience. The team at Logic Web Media makes no such oversights — we carefully and deliberately craft ad copy for relevant customers.
7%
Click-through rate for ads ranking in the first spot in Google
95.3%
Clicks that go to the first result
Optimized Landing Pages
When potential customers click on your ad, the race to have them convert is on. We’ll create landing pages that give customers the information they’re looking for, and compel them to take the next step.
48%
Landing pages that contain more than one offer get the conversion
220%
Increase in leads that longer, more detailed landing pages generate over short, simple pages
Data-Driven Approach & Results
Digital advertising platforms provide plenty of analytics that inform our strategy. Our experienced AdWords account managers are analytics gurus, and will translate this data into additional earnings for your company.
$3
On average earned for every $1.60 spent on internet ads
50%
PPC clickers are this much more likely to buy than organic visitors
Conversion & Call Tracking Software
Conversion tracking software allows for thorough reporting, as well as ad campaign adjustment where needed. We also offer Call Tracking Software, which not only helps track your conversions but also helps you to manage all your new incoming phone leads.
42%
Converted calls are this much longer than non-converting calls
75%
Difference in success for phone operators who can determine needs