Bounce Rate 101 for Better SEO

“Bouncing” refers to the amount of visitors who leave the website after only viewing the single page which they landed on. Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who bounce from your site. Bounce rates can be used to determine how effective a website

By AnnMarie Minichiello  |  January 23, 2017

5 SEO Factors You Should Be Paying Attention To

Do you want improved search rankings? There are several key factors you should know when looking to optimize your website. Google prioritizes websites that cater to the user. Their complex search algorithms can detect when websites present an artificial product for ranking purposes, and lower your search rankings. Similarly, they can detect when websites have

By AnnMarie Minichiello  |  December 17, 2015

Learn Google’s YMYL Guidelines

The YMYL concept can be categorized into five main areas. Shopping and financial Websites Any website where a customer can make a purchase, transfer funds, pay a bill or make any sort of financial transaction will fall under this category. Examples of websites held to this standard include e-commerce stores and online banking systems. These

By AnnMarie Minichiello  | 

E-A-T Your Search Engine Optimization

A few weeks ago, Google released a 160 page quality rating pdf guideline. Google creates quality guidelines, to help it’s search quality raters understand how to judge the websites they’re reviewing. The reviews provided by Google’s search quality raters will not directly influence their rankings in Google. Google uses these reviews solely for the purpose

By AnnMarie Minichiello  | 

Search Engine Optimization vs. Paid Search

Are you looking to drive traffic to your website or get better results in Google? There are many approaches to driving user traffic, primarily this is achieved through online advertising, paid search, organic search, social media marketing and link strategies. For the purposes of this post we will be comparing paid search (PPC) vs. organic

By AnnMarie Minichiello  |  December 16, 2015

What We Learned From Google’s Updates in 2015

We are sharing our experience on what we’ve learned from Google’s confirmed 2015 updates. After years of building custom websites, we saw the need to implement search engine optimization into our web services. With the help of AnnMarie, our lead SEO strategist, we were able to create our very own team of search monkeys. Our

By AnnMarie Minichiello  |