Voice Search Part 2: Long Island SEO

Search engine technology is constantly evolving, in light of both consumer trends and emerging technologies. This is a follow-up to our most recent blog post, which discussed the rapid evolution of voice search. For Long Island businesses, voice search is more important and relevant than ever. Even lifetime Long Islanders with a knowledge of the

By AnnMarie Minichiello  |  May 31, 2018

What do you hear: SEO or AdWords?

Listen carefully– which one do you hear? Trick question: the right answer is both! The internet recently erupted over what, at first, seemed like a relatively simple question: do you hear Yanny or Laurel? This complicated audio file drove a wedge between even the closest friends in the internet community. I first listened to the

By AnnMarie Minichiello  |  May 23, 2018

March 2018 Google Updates: Did Your Site Tank Recently?

Have you noticed a distinct drop in your rankings and traffic during March-April 2018? You’re not the only one. Many people worry that they have been issued a Google penalty when they see sharp downward movements, but this is not always the case. Google makes major, broad updates to their algorithm several times a year.

By AnnMarie Minichiello  |  April 23, 2018

Google “Fred” Update: Search Impact and Recovery

Did your search rank and web traffic drop? It is possible that your site was affected by the most recent semi-major Google algorithm update. Now, I realize that to most of our client-base that this article will like a lot of nerdy tech jargon. However, having a website that drives traffic and brings in new

By AnnMarie Minichiello  |  May 15, 2017

2017 Search Trends: How Important is Desktop and Mobile Site Speed?

When we look at the 2017 SEO factors affecting search rank, we tend to think of content marketing and structural elements. However, those aren’t the only factors for increasing SERPs, gaining new traffic, and converting visitors. Page speed and site load time has become more important within the past several years. More importantly, we have

By AnnMarie Minichiello  |  March 28, 2017

What is Search Engine Results Page (SERP)?

SERP stands for “Search Engine Results Page”. It is the list of results for a user’s search query. For example, if you go to Google and type in “restaurants near me”, you will be redirected to a page with a list of websites that offer you that information. Every SERP is unique, even when searching

By AnnMarie Minichiello  |  March 13, 2017