Paid Internet Marketing: What Are the Options?

Building a website is a lot of work. You need to find an aesthetic that fits your brand. You need to write informative and persuasive copy for web pages. You also need to create a navigation system, and consider the end-user. But what’s the point of building a website if nobody can find it? In

By AnnMarie Minichiello  |  June 26, 2018

Mobile-First Indexing: Is Your Site Ready?

Google’s search algorithm is constantly evolving to improve user experience, and the latest change could spell danger for older websites. Google has responded to the ever-increasing number of mobile searches by favoring mobile websites. They first expressed this preference via the Webmaster blog in 2016. This post detailed plans to base all search results on

By AnnMarie Minichiello  |  June 11, 2018

Voice Search Part 2: Long Island SEO

Search engine technology is constantly evolving, in light of both consumer trends and emerging technologies. This is a follow-up to our most recent blog post, which discussed the rapid evolution of voice search. For Long Island businesses, voice search is more important and relevant than ever. Even lifetime Long Islanders with a knowledge of the

By AnnMarie Minichiello  |  May 31, 2018

Voice Search Part 1: What is it?

The world wide web was launched in 1990. Google, the leading search engine, was created in 1998. Over the years, Google has updated its algorithm to streamline the search process for users, providing more accurate results. In recent years, Google has prioritized mobile search, causing industry experts to consider mobile an absolute necessity. While mobile

By AnnMarie Minichiello  |  May 24, 2018

What do you hear: SEO or AdWords?

Listen carefully– which one do you hear? Trick question: the right answer is both! The internet recently erupted over what, at first, seemed like a relatively simple question: do you hear Yanny or Laurel? This complicated audio file drove a wedge between even the closest friends in the internet community. I first listened to the

By AnnMarie Minichiello  |  May 23, 2018

March 2018 Google Updates: Did Your Site Tank Recently?

Have you noticed a distinct drop in your rankings and traffic during March-April 2018? You’re not the only one. Many people worry that they have been issued a Google penalty when they see sharp downward movements, but this is not always the case. Google makes major, broad updates to their algorithm several times a year.

By AnnMarie Minichiello  |  April 23, 2018