Conversion Rate Optimization

By AnnMarie Minichiello
May 13, 2014

So you have an E-Commerce store but having trouble selling? Well you are not alone! Here at Logic Web Media we have custom designed and developed dozens of E-Commerce stores and we are gaining clients everyday. Online shopping is all the rage these days and especially when you are selling specialty items that you can’t find just anywhere. The problem that we see is that there are literally thousands of E-Commerce stores just like yours that are all competing for the same customers.
Here at Logic, we are experts at SEO (Search Engine Optimization) and have gotten great results for out clients. We use our proven SEO techniques to bring our clients to the top of Google search results. However, just because people are viewing your site does not mean people are purchasing from your site or becoming repeat customers. It is at this point when we start talking about Conversion Rate Optimization. Conversion Rate Optimization (CRO) is the process of improving your website or landing page in order to convert your visitors into customers. This internet marketing tactic can be vital in driving sales and honing specific areas of your online presence.
You can’t sell a Mercedes when you show up in a beat up hooptie. If your website shows you are professional, is pleasing to look at, is easy to navigate and everything works, then you are a step ahead of tons of competitors. For our clients that come to us with an existing e-commerce site, our first focus will be on updating and re-designing.


Make Your Site Mobile Responsive

If your site is not mobile-responsive, then you are missing out on a ton of benefits. Even if your website is in the top 5 Google results, your site will absolutely be skipped over when a person cannot easily view it from a mobile device. Mobile devices are game changing in the world of e-commerce. The annual mobile commerce grew more than 81% between 2011 and 2012, and this is likely to continue to increase substantially over the next few years.

Analyze & Track Your Traffic

In order to successfully convert visitors into customers we examine who visits the page and tailor the site and search to fit their needs. By figuring out the customer’s intent we can create a simple hassle free design that will help the purchase be as smooth as possible. We use the latest tracking softwares to help us to analyze the user’s behavior with data based metrics. After analyzing behavior we have copious methods to heighten consumer’s engagement.

Edit, Analyze, & Repeat

Once we have gathered the necessary information, we can then start optimizing your site where it is necessary. By editing the content, adjusting your “Call to Action” elements (e.g.- “Buy Now,” “Sign Up,” “Get Started,” etc.), adjusting the click-through process and cleaning up the navigation, we will create a more buyer-friendly experience. The results take time to be seen, but we will watch closely at what works and what does not. Once we have analyzed the results of the changes made, we then begin to make further edits to improve upon your CRO.

Added Benefits of CRO

Although the goal is to generate more revenue, there are some added benefits to optimizing your site. Let’s take a quick look at why some key aspects to why CRO works in more ways than one.

  • By improving user’s engagement and decreasing bounce rate you are also staying up to date with Google’s constant changing algorithm and getting higher rankings
  • By tailoring the website to fit the customer’s need you are providing them with a better experience which in return gives your brand a positive perception
  • Testing the results will give you an in depth look at your customers, causing you to learn more about what they like and works for them
  • Being a step ahead of your competition and staying up to date will keep you relevant and up to speed with your consumer


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