Long Island is in a panic with the recent outbreak of COVID-19. Whether you are responding to the threat of sickness, or the tanking economy, the time to start planning was yesterday.
And, believe it or not, there are some ways to make this benefit your small business. Forward thinking will be the cure for a backwards sliding business.
$8 Billion Sheckels
The US government will be spending over $8 billion to combat the pandemic. Most of the funds will go towards supporting the states, hospitals, and medical providers. However, this money will also move on to fund many small businesses that are needed to support these organizations. This includes everything from contractors to cleaning services.
Want to make sure you get on that train? We suggest to our clients to start running Google AdWords today for keywords relevant to what is happening. For cleaning companies, some options are “cleaning and disinfecting services” or “quarantine disinfecting services”. These are (as of March 9th, 2020) not being targeted and there is a HUGE opportunity.
In the screenshot below, we see ads for general cleaning services. However, with the right targeting, you can get better conversion than your competitors.
Remote Work Makes the Dream Work
It’s time for businesses to embrace remote working. Many employees in the last few years have been clamoring for the opportunity to work from home, but to no avail. Businesses are used to running a certain way, and the owners are resistant to change. However, working from home can give a huge boost to your business. When there is a good balance struck, businesses find that their lifestyle is forever changed. We are in the right place technologically, your workers can be trusted, and you can rest assured that work will be done.
According to Forbes, remote work is no longer just a millennial’s come true. Telecommuting can provide a better future for your workplace and your employees. A few benefits include improved productivity, decreased daily cost, and reduced turnover.
Take Precautions & Show Them You Care
Hair stylists, massage therapists, and restaurants are just some of the businesses that will suffer from the panic of COVID-19. However, there are some ways to combat this. Take precautions such as allowing people their sick time (no questions, no hassle), increase the frequency of your regular disinfecting and cleaning, and keep hand sanitizer out and available.
Then, shout it from the rooftops. You can do this easily through email marketing or social media management. Clients that we work with regularly have already started posting their notices on their websites. But, it’s important to get the information to people, rather than waiting for them to come to you.
Customers and clients will not only feel better about visiting you, but you will be remembered in the future for the consideration you took on health and safety.
Conclusion
The outbreak of COVID-19 has created a world of instability. Furthermore, the effects of the pandemic will continue to grow in ways we haven’t even thought of yet. At Logic Web Media, we will continue to find better ways to adapt to this situation as it unfolds.